‘Serums’ are a term used to describe any oil or water-based substance that is applied to the skin. Serums contain active ingredients, so each product has a different purpose for your skin. Many aim to moisturize or soothe skin, though some also help plump or tone.

Unlike creamy moisturisers, which are slowly absorbed over time, the body quickly absorbs serums, which allows the ingredients contained in any serum to penetrate your skin and enter your system.

A face serum is just a skin serum with a gentle formulation that allows it to be applied to your face and other sensitive areas. Our Hydra Fluid hydrating face serum, for example, delivers
rapid hydration to your face due to its main ingredients, hyaluronic acid and allantoin.

Most serums are supplied with dropper bottles, allowing you to apply a few drops directly to your skin. However, it’s important to follow the manufacturer’s instructions when applying serum and not to apply too much or too little. See ‘how to use’ on our Hydra Fluid page for more information.

As with any product applied to the face, you must strive to keep balance and not overburden your skin. Serums are usually lightweight and easily absorbed, so you can apply them once or twice daily – usually in the morning or at night. Only apply a face serum before other products, such as moisturizers.

The answer to this question depends on what serum you are using – but generally, you must apply serum before any other
skincare product after cleaning and cleansing your skin. When using Hydra Fluid, we recommend applying the serum to your face once in the morning and then at night.

Provided the serum you choose is formulated with the highest quality ingredients and your skin doesn’t react negatively to it, you should use serums every day to help keep your skin in balance.

Some serums that do not provide adequate moisturizing properties may dry your skin if you don’t apply a moisturizer
after using them. Our Hydra Fluid hydrating face serum, however, is designed to
deliver hydration to the skin and help prevent dryness, itching or inflammation. When applied regularly and with intention, it does the opposite
of drying your skin.

Dry skin is usually caused by a lack of hydration. Our founder, Miguelina, developed our face serum after experimenting with her own dermatitis – a condition that often presents with dryness and irritation. As a result, Hydra Fluid is the perfect solution for dry skin as it
provides the nourishment your skin needs to replenish its moisture barrier and restore optimal conditions.

Combination skin is a common skin type that frequently occurs due to a lack of overall balance. Hydrating face serums are good for combination skin because they help restore your skin’s natural moisture barrier, which your skin can use to balance itself – both soothing areas of dryness and reducing areas of excess oil production.